Identity and Branding
Your identity is formed by your values and how you are perceived by the market. Your brand is your promise to the market. To achieve profit, your values, identity and brand need to be in harmony. This applies to products, services, and partnerships in all sectors. We can help you achieve that harmony.
Product and Experience
How do your audiences experience your attractions and services? It’s where the rubber meets road and your brand is ultimately tested. Are you meeting expectations? Do you need to develop something new? We can help you do that.
Capacity Analysis and Strategy
Is your community or organization ready to pursue a tourism development strategy? To create a sustainable plan you need to examine social, economic, infrastructure, stakeholder and political aspects of a community and region. In order to succeed you need a strong foundation.We can help you develop a strategy that achieves that.
Evaluation – We will diagnose your present condition and test alignment with your values and targeted market. This will result in an action plan and recommendations.
Refresh – If you have brand/identity harmony but would like a new coat of paint we can provide a refresh package that will update your brand in a way that will cause your market to take notice. This could include messaging, logo design, colour identity, typography identity, and the development of a brand manual with guidelines.
Fresh start – If your brand and identity are out of alignment it might be time for a fresh start. Through collaboration we can help you find your identity and develop a brand that will achieve harmony.
Evaluation -We will evaluate your current attractions and look for variances with audience expectations and your competitors. This will result in an action plan and recommendations.
Resource Inventory – We will help you determine your capacity for attraction development and growth. We’ll perform an analysis on operations, organizational structures, financial capacity, and labour capacity. We will look for capacity building resources both through internal efficiency and external opportunities such as funding programs and partnership opportunities.
Attraction Creation – We will help you execute an attraction creation strategy. We can develop the appropriate model and structure for a new attraction and ensure it aligns with your identity and brand. Through collaboration we will develop your new attraction to the standard that your brand promises.
Evaluation -We will evaluate your current capacity for development by analyzing resources, market forces, regional features, land use plans, and community support.This will result in an analysis and recommendations
Feasibility and Strategy – We will help you develop a strategy to implement recommendations resulting form the evaluation. This could include steps to acquire investment and capital funding, changes to land use plans, and suggested partnership models.